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RSNA 2023: A Landmark Event for Magnetica

RSNA 2023: A Landmark Event for Magnetica

RSNA 2023 blog banner showing McCormick Place, Chicago, the backdrop for the event.

Length: 5-minute read.

Quick summary: Magnetica’s participation at RSNA 2023 focused on unveiling our innovative 3T musculoskeletal (MSK) extremity MRI system prototype. It also showcased our collaborative efforts with the Televere Systems team and our support of the exclusive Bone Dinner, an event instrumental in fostering professional discussions in radiology. Magnetica envisions ongoing innovation and future exhibits at RSNA, reinforcing our commitment to leadership in the MRI technology sector.


RSNA 2023, a Pinnacle of Radiological Innovation

RSNA 2023, a Pinnacle of Radiological Innovation

Magnetica’s journey to RSNA 2023, held at Chicago’s McCormick Place, wasn’t just about participating in an exhibition; it was a testament to our dedication to revolutionising MRI technology. As a frontrunner in MRI innovation, we chose this event to unveil our 3T MSK extremity MRI system prototype to the radiology community for the very first time.

The responses from those who viewed it were very encouraging and provided resounding validation for our team, who has worked tirelessly on the project for many years.

What is RSNA, and why does it matter?

What is RSNA, and why does it matter?

The Radiological Society of North America is a non-profit organisation representing professionals globally in radiologic specialties. In addition to its top peer-reviewed journals and industry activities, the organisation hosts its annual meeting, conference, and exhibition each year, known as “RSNA” – the world’s largest event of its type. This year 40, 661 professionals registered to attend, up from 38,000 in 2022.

The evolution of RSNA throughout the years has provided a rich legacy of the development and launch of radiological advancements in the MRI market. Since its inception in 1915, the RSNA conference has always been a hub of groundbreaking presentations, innovation and state-of-the-art attractions in radiology.  It has a rich history of over 100 years of supporting and growing the industry.

From keynote speeches by industry pioneers to interactive sessions on the latest technology, RSNA has consistently set the stage for future advancements in medical imaging.  It is the perfect vehicle and launch pad for our products to be strategically presented to our musculoskeletal community peers. For this reason, we chose to unveil our prototype MSK extremity MRI system here in 2023.

McCormick Place, Chicago

Chicago is a beautiful city and hosts the RSNA conference each year. The late November date for the 2023 event provided a unique and exciting backdrop, and we were treated to an early winter show of snow, quite a novelty for some of us in attendance!

In addition to this, Chicago was decked out in festive finery, offering a beautiful location for the event with the holiday season approaching.

Christmas in Chicago

Unveiling the 3T Extremity MRI System Prototype at RSNA 2023

Unveiling the 3T Extremity MRI System Prototype

Amid the general excitement of RSNA 2023, Magnetica unveiled its revolutionary 3T MSK extremity MRI system prototype. Alongside our sister company, Adaptix (who shared our exhibition space), our team, including Antonio Augello, Duncan Stovell, and Scott Riley, engaged with a diverse range of visitors, forging new relationships, capturing valuable leads and nurturing potential strategic partnerships.

As mentioned above, this was the first time we showcased our prototype to the public, and the reception was fantastic. Exhibiting alongside 690 exhibitors, we had a steady stream of valuable foot traffic to our booth. Our helium-free high-field system is unique in the industry, providing many benefits to technicians and patients. We are now well on our way to commercialising the product and if the reception from RSNA 2023 delegates is any indication, we have exciting times ahead.

You can take a closer look at the specifics of our system in our data sheet.

Here are some behind-the-scenes images of the process of staging our launch at RSNA 2023:

Bump in and setup at RSNA 2023
Bump in and setup at RSNA 2023
The Magnetica booth, close to completion.
The Magnetica booth, close to completion.
Our prototype 3T MSK extremity MRI system is unveiled to the public for the very first time.
Our prototype 3T MSK extremity MRI system is unveiled to the public for the very first time.

Expanding the MRI Arena and Raising the Magnetica Profile

Expanding the MRI Arena and Raising the Magnetica Profile

Magnetica’s presence at RSNA 2023 highlighted our innovation and, like all the events we attend, also provided valuable insight into the competitive landscape of MRI technology. We observed and compared other products and brands in the space, and we are even more convinced of the uniqueness and value our helium-free 3T MSK extremity MRI system offers the industry.

This observation underscores Magnetica’s ingenuity in the field. It also fortifies our resolve to intensify the company’s marketing and commercialisation efforts.

2023 has been an exciting year for Magnetica’s growth, and if our 2024 projections are any guide, our trajectory looks excellent.

Fostering Relationships and Looking Towards RSNA 2024

Fostering Relationships and Looking Towards RSNA 2024. Magnetica sponsors the 2023 SSR-ISS MSK Radiology "Bone" Dinner.

RSNA 2023 was many things for Magnetica, not the least of which was an opportunity to build lasting relationships and explore future strategic partnerships. Our sponsorship of the SSR/ISS Bone Dinner and the signing of the USA Distribution Agreement with Televere Systems are testaments to our commitment to expanding our reach and impact in the radiology community.

The Bone Dinner: A Celebration of Radiological Excellence

The Bone Dinner, co-sponsored by Magnetica (with Veritas and AprioMed), was yet another highlight of RSNA 2023 (there were so many)! It provided an exclusive platform for professionals from the SSR and ISS membership community to discuss the latest advancements in radiology and a way to connect with professionals in a relaxed and less formal environment. This type of setting invites more intimate conversations and allows our connections to ask in-depth questions about our technologies without the hustle and bustle of the exhibition activities. Of course, backed by a good glass of wine, these conversations can be lively but fruitful (excuse the pun!).

Partnering for Success with Televere Systems

Many months in the making, we were able to finalise and announce our U.S. distribution agreement with Televere Systems during our time at RSNA 2023. This was indeed the cherry on top of an excellent year for Magnetica, and we were grateful to have the Televere team by our side during the conference.

The Televere Systems team proved invaluable during the event for our jetlagged team, and their assistance in setting up and operating our booth was instrumental.

Going forward, this partnership not only facilitated a crucial step in our commercialisation process, but during RSNA 2023, it also fostered deeper connections within the industry.

Finalising our US distribution agreement with Televere Systems.
Finalising our US distribution agreement with Televere Systems.

Ending 2023 on a High Note

RSNA 2023 was a landmark event for Magnetica. The successful launch of our 3T MSK Extremity MRI system, our newly announced U.S. distribution agreement, and the overwhelming reception we received from our peers place us firmly on the cusp of a new and exciting era for our company.

And our journey doesn’t end with RSNA 2023. Magnetica is committed to participating in future RSNA events and many other key global events on the MSK calendar as we continue to evolve and grow our technologies. Our vision for the future is clear: to remain at the forefront of medical imaging innovation.
We look forward to continuing our path of innovation and excellence in radiology.

Keep an eye on our tradeshow page for updated information about the next event we will be attending and to access our most current resources to assist your planning.

And here is a further behind-the-scenes look at our time in Chicago for RSNA 2023: