Quick summary:Join us as we share our experience at RSNA 2024, where we showcased our latest high-resolution MR images. Magnetica celebrates a year of substantial progress, garnering support from the MSK (musculoskeletal) community as we step closer to commercializing our prototype 3T MR system for dedicated MSK extremity imaging.
Magnetica’s engaging presence during RSNA 2024
Magnetica ends 2024 on a high, culminating with our presence during RSNA 2024, where we received a very positive reception from our peers.
This year, the annual RSNA (Radiological Society of North America) meeting and exhibition was held from December 1st to 4th at McCormick Place in Chicago. Confirming its claim to be “the most important week in radiology”, the exhibition attracted over 38,000 registrants and nearly 750 exhibitors.
Readers may remember that as first-time exhibitors at RSNA 2023, we chose to unveil our prototype compact 3T MSK MRI system during the event. We were delighted to showcase it again at RSNA 2024. This time, however, our presence was bolstered by a new collection of high-quality, high-resolution wrist MR images (in industry-standard DICOM format). The images we showcased during RSNA 2024 were a progression from those we achieved during our September 2024 volunteer sessions and captured the attention and recognition of professionals visiting our booth.
MRI scan images showcased during interactions with MSK industry experts
From the first day of RSNA 2024, Antonio Augello, Peter Penfold and Duncan Stovell were met with a consistent stream of visitors to the Magnetica booth, demonstrating a strong interest in our MR technologies. Each day provided the team with new opportunities to connect with a diverse group of radiology professionals intrigued by our advanced imaging solutions.
As the event progressed, we were continually encouraged by the feedback and insight our visitors provided after reviewing our most recent MR images. Several key experts noted our images’ spatial and contrast resolution, sharpness and clarity.
The response we experienced reflects a consensus amongst top musculoskeletal clinicians that the Magnetica prototype compact 3T extremity MRI system is on track to become a highly sought-after and game-changing device for the MSK industry globally.
The MSK Bone Dinner
This year, we again sponsored the esteemed MSK Bone Dinner. Facilitated by Veritas, and attended by distinguished members of the International Skeletal Society (ISS) and Society of Skeletal Radiology (SSR), the event provides a unique opportunity to engage in one-to-one conversations with our colleagues in the radiology community.
The informal and relaxed setting of the MSK Bone Dinner allowed us to engage deeply with key opinion leaders in musculoskeletal radiology, providing valuable feedback and insight into our system by those who will potentially work with it on a daily basis.
For some attendees, the MSK Bone Dinner was their first exposure to Magnetica. Encouraged by this, they visited our booth at RSNA 2024, where they could experience our technology and MR images first-hand. These interactions led to insightful discussions about the possible market applications for our system. Specialists in sports medicine proved to be particularly interested, an area where Magnetica technologies are poised to make a substantial impact, once our product becomes a cleared medical device.
Capping off a busy year for Magnetica
As our final event for 2024, RSNA marked the conclusion of another year of substantial progress for Magnetica. The exhibition was a key opportunity to showcase the high-resolution capabilities of our prototype MRI system. The ensuing feedback from top clinicians was encouraging, highlighting the diagnostic quality of our images and identifying areas for further development as we near the final stages of our development process.
With our participation at RSNA 2025, already confirmed, Magnetica is optimistic about the months ahead. We are committed to advancing musculoskeletal imaging and ensuring our solutions meet the evolving needs of MSK professionals globally.
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Quick summary:Experience the highlights of Magnetica’s participation at ISMRM 2024 at the SUNTEC Convention & Exhibition Centre in Singapore. Delve into our encounters with experts like Dr Graeme Bydder, discover this year’s theme, “Connecting the World of Magnetic Resonance”, and learn about industry perspectives on AI and MRI accessibility. This recap takes you behind the scenes with Team Magnetica at ISMRM 2024.
Celebrating Innovation and Community at ISMRM 2024
The vibrant city of Singapore provided the setting for the conference at the Suntec Convention & Exhibition Centre. This year’s event provided key insights into the future priorities for the MRI industry, with several themes paving the way.
Attendees at ISMRM 2024 are Members of the International Society for Magnetic Resonance in Medicine (ISMRM) and/or Members of the International Society for MR Radiographers & Technologists (ISMRT). The conference assembles a multidisciplinary community of clinicians, engineers, biochemists, radiographers, scientists, physicists, radiologists, and technologists from across the globe. Although spanning a broad range of vocations across research, academia and clinical applications, there is one common thread – all attendees are dedicated to advancing MR technologies and patient care.
The ISMRM annual meeting provides a unique opportunity for researchers to showcase their MR advancements and developments. At the same time, vendors gain exposure to researchers and academics whose projects can benefit from their technologies.
ISMRM 2024 and Accessible MRI
The theme for ISMRM 2024 was “Connecting the World of Magnetic Resonance,” highlighting the worldwide disparity regarding accessibility to MRI services. The key focus? Making MRI technology more accessible and affordable.
Prof. Andrew G. Webb, Ph. D.’s opening plenary, “Accessible MRI: No Surrender,” set a transformative tone for the conference. Noting that over 70% of the world cannot access MRI, Andrew underscored low-field MRI innovation as a critical pathway to democratising it. He emphasised that low-field MRI offers access to services where limitations mean that super-conducting magnets are not always feasible or practical.
Andrew Webb’s theme resonated throughout the event, highlighting the need to remove barriers and inequalities in medical imaging technology, particularly for developing countries and in restrictive clinical situations.
Many ISMRM 2024 attendees had also participated in the MRathon 2024 a few days earlier at the Singapore University of Technology and Design. That hackathon adopted a similar theme to ISMRM 2024; “Make Portable MRI Easy”. Several invited mentors and speakers attended and presented at both back-to-back events, providing a solid continuation of the conversation. One of these presenters was Andrew. He also took time out of his busy schedule to visit the Magnetica booth and provide our team with additional insight into the topics he addressed in his plenary lecture.
Low-field MRI Takes Centre Stage at ISMRM 2024 in Singapore
Contrasting recent years, where conversations emphasised high-field MRI technologies, we saw a significant swing in the opposite direction, as discussions about low-field innovations dominated. We noted that both ends of the spectrum (high-field and low-field) provide solutions to different and unique clinical needs. Rather than the technologies competing head-to-head (no pun intended!), we witnessed how they can complement each other, addressing the complex needs of busy medical and research facilities and enhancing workflows.
The significance of low-field MRI advances became clear when ISMRT Fellow Matthew Rosen, Ph.D., visited the Magnetica booth. As an expert in and proponent of low-field MRI technologies, Matthew generously shared his thoughts with the team following his plenary lecture, “Low-Field & Deep Learning,” the previous day.
Matthew’s facility, The Rosen Lab at Harvard Medical School, specialises in developing ultra-low magnetic field implementations of MRI focused on brain imaging. Many of their projects utilise the spectrometer components we produce at Tecmag to progress and fortify their research.
Whilst chatting with the Magnetica team, Matthew expressed his delight at the industry’s recognition of the potential of low-field MRI. Matthew triumphantly told us, “We’ve been researching and developing low-field, portable MRI for 25 years, and finally, it is catching on!”
AI and Deep Learning Bolstering MRI Advances
The low-field hype was bolstered by a secondary but no less significant theme across ISMRM 2024 presentations and discussions: the ever-growing focus on AI and deep learning. Implementing deep learning technologies has become the backbone of support for those championing low-field MRI advancements, and nowhere was this demonstrated more than during ISMRM 2024.
The Magnetica booth was alive with discussions about AI and deep learning’s pivotal role in enhancing imaging quality in low-field MR systems. These interactions underscored an important trend: integrating AI is becoming indispensable in advancing MRI technology.
Discussing the Ethics of AI
Of course, no discussion about AI or deep learning is complete without addressing ethical concerns. ISMRM 2024 also provided a platform for discussing ethics in MR AI research, with several lectures tackling the issue.
Throughout his presentation, Dr Schweitzer emphasised the many consequences of ill-considered ethics when using AI in medical imaging. He presented three ethical paradigms and a hierarchy of violations that should always be considered with medical technologies. Dr Schweitzer considered issues such as database biases, data privacy and consent violations, copyright issues, statistical concerns, generative AI and the artificial construction of images, liability, risk management and more.
These discussions are crucial as they guide AI’s responsible development and implementation in MRI.
Graeme’s visits to our booth and generous knowledge-sharing were highlights for the Magnetica team. Drawing on his many decades of study and experience, Graeme provided unique and entertaining perspectives into the industry during his visits. He even offered signed copies of his book for our team and thanked Magnetica for its support in the book’s preface.
The team was grateful for the opportunity to enrich our knowledge and engage with someone who has significantly shaped MRI technology.
ISMRM 2024: A Key Opportunity to Connect and Learn for the Magnetica Team
During ISMRM 2024, Magnetica attracted a diverse and steady stream of visitors, from researchers and students to industry experts, all eager to learn about our latest advancements in compact MRI systems. Our team, Peter Penfold and Tanya Love embraced the opportunity to showcase our technologies and learn from our peers and industry thought leaders.
Amusingly, throughout the conference, we watched as our choice of promotional giveaway item, the Magnetica branded fidget spinner, spun itself right into the hearts of delegates. As the days progressed and word got around, our humble little fidget spinner became a coveted piece of swag amongst conference attendees. Visitors often returned (with their friends!) searching for the prized gadget.
We delighted in witnessing seasoned industry leaders intrigued by the possibilities our fidget spinners offered them and strategising ways to take them home. We’re not entirely convinced they were all destined to be “souvenirs for the kids”.
Reflecting on ISMRM 2024 and Looking Ahead
As we reflect on our successful participation at ISMRM 2024, we are encouraged by the new connections we made and the opportunities that lie ahead. These events are stepping stones for Magnetica as we continue to innovate and prepare our compact MRI system for its commercial launch.
Furthermore, interactions like those we experienced during the event with respected dignitaries such as Graeme Bydder, Andrew Webb and Matthew Rosen remind us of the profound impact of deep, specialised knowledge on the medical industry and the research community.
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Quick summary:Join us in revisiting the ENC Conference 2024, where Tecmag, Inc. marked its 41st appearance showcasing our NMR, NQR and MRI technologies and spectrometers at the Asilomar Conference Center in Pacific Grove, California.
ENC Conference 2024: 41 Years and Counting
In early April, Magnetica subsidiary Tecmag participated in an event we have supported for decades, and like previous years, it was a resounding success.
This year, our attendance at the 65th Experimental Nuclear Magnetic Resonance Conference (ENC Conference), marked our 41st year of continuous involvement and exhibition at the congress, a testament to our long-standing commitment to contributing to the NMR and MRI scientific communities.
Hosted from April 7th to April 11th, ENC 2024 was again at the scenic Asilomar Conference Grounds in Pacific Grove, California, providing a visually stunning backdrop and all the benefits of the Californian climate for delegates to enjoy.
Following Tradition: Four Decades of Continuous Tecmag Representation at ENC Conferences
Our journey at the ENC Conference spans over four decades, reflecting our dedication to and evolution within the magnetic resonance industry. This year, as in many before, the ENC Conference provided a perfect opportunity to connect with the scientific community and showcase our spectrometer technology, reinforcing our role as industry leaders.
Asilomar Conference Grounds Provides a Unique Experience for Conference Attendees
As mentioned, for the second year running, Asilomar Conference Grounds was selected as the venue for the ENC Conference. The region, known for its stunning coastal landscapes and beautiful natural environment, provided a unique backdrop and experience for delegates seasoned to expect a standard exhibition format for these kinds of events. The beachside setting fosters relaxed but engaging discussions and offers a tranquil retreat where ideas and innovations flourish.
Unlike other similar events, the layout for the ENC Conference spans many different free-standing buildings and “suites,” inviting delegates to visit vendors one by one and enjoy their hospitality in a completely different construct.
For Tecmag, our participation included hosting our visitors in the welcoming “Curlew” hospitality suite. Each evening, after the day’s sessions concluded, attendees were treated to an open fire, pizza, drinks and even a salad bar to recharge and share lively discussions. The atmosphere created was one of collaboration and camaraderie, the perfect setting to build professional relationships and exchange ideas.
The Tecmag MAG mug
One of our highlights each year is the custom promotional items we design for our visitors to enjoy, exclusively available at the ENC Conference. For 2024, we created the “MAG Mug”. The vibrant blue and white ceramic mugs, combined with last year’s 40th-anniversary cups, became instant favourites. Along with our Tecmag USB thumb drives, our supporters left our suite laden with goodies, making our booth a popular spot for visitors.
The MAG Mugs also provided a fun narrative for our social media as they “visited” different locations across the grounds, mapping out the experience for those unable to attend. Check out how the fun went down on the Tecmag Instagram account.
ENC Conference Program Highlights
The conference’s success can be attributed to the exemplary leadership of co-chairs Matthew Rosen of Massachusetts General Hospital / Martinos Center and Malgorzata Marjanska from the University of Minnesota. Their efforts ensured a diverse and enriching program that covered a wide array of topics, from small molecule NMR and solid-state NMR to the latest advances in MRI and artificial intelligence applications in magnetic resonance. The wealth of insightful presentations also featured biomolecular NMR, DNP, and other hyperpolarisation techniques, as well as NQR and earth’s field NMR.
We are grateful to every participant who stopped by our booth and engaged with our team during the ENC Conference 2024. These interactions are invaluable as we strive to learn the future possibilities of magnetic resonance technology. We look forward to continuing to serve the scientific community and eagerly anticipate the opportunities for growth and learning at future conferences.
The annual ENC Conference is a great forum for scientific exchange, and Tecmag’s long history with the event is a testament to its commitment to advancing NMR and MRI technology. As we reflect on the event, we are inspired and excited about the future.
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Quick summary:The Magnetica team attended SSR 2024 conference in Puerto Rico in early March. There, we had opportunities to foster collaborations, receive expert feedback, and gain further insight into the reception of Magnetica’s technology in the musculoskeletal radiology community. This article invites you to relive our experience at SSR 2024.
Society of Skeletal Radiology 47th Annual Meeting, Puerto Rico.
In early March 2024, the picturesque setting of Caribe Hilton San Juan, Puerto Rico, served as a vibrant backdrop for the Society of Skeletal Radiology (SSR) 47th Annual Meeting. Team Magnetica exhibited and attended the SSR for the second year running, and the level of engagement from delegates cemented it as a pivotal event for our company.
SSR is an organisation whose members are board-certified in radiology and highly engaged in the industry across the US and Canada. Their professional practice must primarily focus on musculoskeletal radiology, making this an important audience for Magnetica to connect with and showcase our products.
The SSR 2024 program revolved around the conference and AGM, which took place from March 2nd to 6th and the exhibition from the 3rd to the 5th. Our team at Magnetica was among almost 600 attendees, a mix of in-person and virtual participants eager to delve into the latest advancements in musculoskeletal radiology. We were privileged to showcase our company alongside other industry players such as Canon Medical, BD, Samsung Healthcare, AIRS Medical, Philips Healthcare, IZI Medical, and Gleamer.
Magnetica Embraced by the MSK Community
Our booth, strategically located adjacent to the San Cristobal Ballroom, became a focal point for many attendees. Throughout the event, we connected with a large portion of the in-person delegation, conversing with many people we hadn’t met before and familiar faces alike.
Again, the enthusiasm for the MSK MRI system we are developing was very positive. This favourable response and sense of eager anticipation from those in our network reinforce our commitment to securing FDA 510(k) approval and delivering high-quality imaging solutions.
SSR 2024 Provides Valuable Opportunities and Insights into the MSK Industry
The conference agenda was packed with opportunities for learning and networking. Breaks and the lunch period provided prime times for people to visit the Magnetica booth, resulting in valuable discussions and opportunities to learn about our prototype product.
Our team had several one-on-one discussions with key industry opinion leaders, fortifying our knowledge of the community and understanding of its pain points. We even managed to squeeze some time into our schedule to attend the industry breakfast sponsored by Canon, plus other deep-dive presentations by notable presenters such as Dr Jan Fritz (NYU Langone Health Associate Professor and MSK Division Chief). Presentations like these provide invaluable insights into research, clinical trials, and system design to help us refine our prototype product’s feature set to meet the nuanced needs of the radiology community.
Televere Systems Complete the Magnetica Team at SSR 2024
SSR 2024 was a testament to the vibrant community of MSK radiologists dedicated to incorporating new technology into their practice. Joining us on our booth was Jeff Scharff, Senior vice president of imaging at Televere Systems. Televere was recently appointed our US distributor and their presence on our booth at SSR 2024 showcased our partnership, with their expertise complementing our own advancements.
As we reflect on the success of SSR 2024, we look forward to an even bigger and better SSR 2025, in Santa Fe, New Mexico, with anticipation. This event has solidified its status as a must-attend for organisations like ours, who are at the forefront of merging technological advancements with medical practice.
Moving forward, the insights garnered from this event will fuel our efforts to bring our long-awaited 3T MSK extremity MRI system to market.
Quick summary:Magnetica’s participation at RSNA 2023 focused on unveiling our innovative 3T musculoskeletal (MSK) extremity MRI system prototype. It also showcased our collaborative efforts with the Televere Systems team and our support of the exclusive Bone Dinner, an event instrumental in fostering professional discussions in radiology. Magnetica envisions ongoing innovation and future exhibits at RSNA, reinforcing our commitment to leadership in the MRI technology sector.
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RSNA 2023, a pinnacle of radiological innovation
Magnetica’s journey to RSNA 2023, held at Chicago’s McCormick Place, wasn’t just about participating in an exhibition; it was a testament to our dedication to revolutionising MRI technology. As a frontrunner in MRI innovation, we chose this event to unveil our 3T MSK extremity MRI system prototype to the radiology community for the very first time.
The responses from those who viewed it were very encouraging and provided resounding validation for our team, who has worked tirelessly on the project for many years.
What is RSNA, and why does it matter?
The Radiological Society of North America is a non-profit organisation representing professionals globally in radiologic specialties. In addition to its top peer-reviewed journals and industry activities, the organisation hosts its annual meeting, conference, and exhibition each year, known as “RSNA” – the world’s largest event of its type. This year 40, 661 professionals registered to attend, up from 38,000 in 2022.
The evolution of RSNA throughout the years has provided a rich legacy of the development and launch of radiological advancements in the MRI market. Since its inception in 1915, the RSNA conference has always been a hub of groundbreaking presentations, innovation and state-of-the-art attractions in radiology. It has a rich history of over 100 years of supporting and growing the industry.
From keynote speeches by industry pioneers to interactive sessions on the latest technology, RSNA has consistently set the stage for future advancements in medical imaging. It is the perfect vehicle and launch pad for our products to be strategically presented to our musculoskeletal community peers. For this reason, we chose to unveil our prototype MSK extremity MRI system here in 2023.
McCormick Place, Chicago
Chicago is a beautiful city and hosts the RSNA conference each year. The late November date for the 2023 event provided a unique and exciting backdrop, and we were treated to an early winter show of snow, quite a novelty for some of us in attendance!
In addition to this, Chicago was decked out in festive finery, offering a beautiful location for the event with the holiday season approaching.
Unveiling our prototype 3T extremity MRI system at RSNA 2023
Amid the general excitement of RSNA 2023, Magnetica unveiled its revolutionary 3T MSK extremity MRI system prototype. Alongside our sister company, Adaptix (who shared our exhibition space), our team, including Antonio Augello, Duncan Stovell, and Scott Riley, engaged with a diverse range of visitors, forging new relationships, capturing valuable leads and nurturing potential strategic partnerships.
As mentioned above, this was the first time we showcased our prototype to the public, and the reception was fantastic. Exhibiting alongside 690 exhibitors, we had a steady stream of valuable foot traffic to our booth. Our helium-free high-field system is unique in the industry, providing many benefits to technicians and patients. We are now well on our way to commercialising the product and if the reception from RSNA 2023 delegates is any indication, we have exciting times ahead.
You can take a closer look at the specifics of our system in our data sheet.
Here are some behind-the-scenes images of the process of staging our launch at RSNA 2023:
Bump in and setup at RSNA 2023The Magnetica booth, close to completion.Our prototype 3T MSK extremity MRI system is unveiled to the public for the very first time.
Expanding the MRI arena and raising the Magnetica profile
Magnetica’s presence at RSNA 2023 highlighted our innovation and, like all the events we attend, also provided valuable insight into the competitive landscape of MRI technology. We observed and compared other products and brands in the space, and we are even more convinced of the uniqueness and value our helium-free 3T MSK extremity MRI system offers the industry.
This observation underscores Magnetica’s ingenuity in the field. It also fortifies our resolve to intensify the company’s marketing and commercialisation efforts.
2023 has been an exciting year for Magnetica’s growth, and if our 2024 projections are any guide, our trajectory looks excellent.
Fostering relationships and looking towards RSNA 2024
RSNA 2023 was many things for Magnetica, not the least of which was an opportunity to build lasting relationships and explore future strategic partnerships. Our sponsorship of the SSR/ISS Bone Dinner and the signing of the USA Distribution Agreement with Televere Systems are testaments to our commitment to expanding our reach and impact in the radiology community.
The MSK Bone Dinner: A celebration of radiological excellence
The MSK Bone Dinner, co-sponsored by Magnetica (with Veritas and AprioMed), was yet another highlight of RSNA 2023 (there were so many)! It provided an exclusive platform for professionals from the SSR and ISS membership community to discuss the latest advancements in radiology and a way to connect with professionals in a relaxed and less formal environment. This type of setting invites more intimate conversations and allows our connections to ask in-depth questions about our technologies without the hustle and bustle of the exhibition activities. Of course, backed by a good glass of wine, these conversations can be lively but fruitful (excuse the pun!).
Partnering for success with Televere Systems
Many months in the making, we were able to finalise and announce our U.S. distribution agreement with Televere Systems during our time at RSNA 2023. This was indeed the cherry on top of an excellent year for Magnetica, and we were grateful to have the Televere team by our side during the conference.
The Televere Systems team proved invaluable during the event for our jetlagged team, and their assistance in setting up and operating our booth was instrumental.
Going forward, this partnership not only facilitated a crucial step in our commercialisation process, but during RSNA 2023, it also fostered deeper connections within the industry.
Finalising our US distribution agreement with Televere Systems.
Ending 2023 on a high note
RSNA 2023 was a landmark event for Magnetica. The successful launch of our 3T MSK Extremity MRI system, our newly announced U.S. distribution agreement, and the overwhelming reception we received from our peers place us firmly on the cusp of a new and exciting era for our company.
And our journey doesn’t end with RSNA 2023. Magnetica is committed to participating in future RSNA events and many other key global events on the MSK calendar as we continue to evolve and grow our technologies. Our vision for the future is clear: to remain at the forefront of medical imaging innovation. We look forward to continuing our path of innovation and excellence in radiology.
Keep an eye onourtradeshow page for updated information about the next event we will be attending and to access our most current resources to assist your planning.
And here is a further behind-the-scenes look at our time in Chicago for RSNA 2023:
Quick summary: Bringing together industry leaders from across the globe, the MSK 2023 Global Musculoskeletal Societies Joint Meeting was held in London in October 2023. Hosted for the first time by the International Skeletal Society (ISS), Magnetica was a proud sponsor and attended the event in the lead-up to the launch of our compact MSK extremity 3T MRI system.
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MSK 2023 – When it comes to groundbreaking research, innovative techniques, and collaborative efforts in musculoskeletal medicine, nothing compares to the annual MSK Global Musculoskeletal Societies Joint Meeting. As one of the most eagerly anticipated events in the medical calendar, MSK 2023 promised to be a hub of knowledge-sharing, networking, and professional growth. It delivered this in spades.
The field of musculoskeletal medicine has advanced rapidly in recent years. From cutting-edge surgical techniques to revolutionary new technologies, this realm of medicine is ever-evolving. MSK 2023 offered a unique platform for professionals from various disciplines to come together and discuss these vital advancements.
Unveiling MSK 2023: The future of musculoskeletal care
London offered the perfect backdrop for the MSK 2023 Global Musculoskeletal Societies Joint Meeting, held in October. This year marks the first time the event was hosted by the International Skeletal Society (ISS), providing over 1100 in-person attendees from the musculoskeletal industry with opportunities to participate, exhibit and study.
The joint meeting was also the first to include all international MSK specialty societies, with representatives from across the globe in attendance.
The comprehensive agenda across the five days of October 8-13, 2023, included social and networking events, case presentations and scientific sessions, radiology-pathology-surgery musculoskeletal and ultrasound courses and an exhibition, product demonstrations and a trade show. Presentations included sessions on sports medicine imaging and musculoskeletal disease.
Hosted by the International Skeletal Society
With the ISS at the helm, this year’s program emphasised the organisation’s mission to encourage the collaboration of professionals dedicated to advancing the diagnosis and therapy of musculoskeletal disorders.
MSK 2023 served as a launchpad for some of the latest advancements in musculoskeletal technologies, and delegates enjoyed access to presentations by many senior industry representatives. These people are the industry’s trailblazers, training the future of radiology and paving the way for ground-breaking developments in orthopaedics, rheumatology, and physiotherapy.
Events such as MSK 2023 allow the exchange of ideas, the creation of professional relationships and strategic partnerships to provide a rich, current view of the state of musculoskeletal therapies. With ISS facilitating this year, this proved even more accurate, and the QEII Centre proved the perfect venue.
Magnetica and MSK 2023
Joined by our General Manager of Business Development, Antonio Augello, and MRI Market Advisor, Peter Penfold, CEO Duncan Stovell represented Magnetica at the event, with a consistent stream of visitors to our booth.
Incoming and outgoing ISS Presidents visit Magnetica’s booth.
Some very interesting discussions over coffee, while Antonio is hard at work.
Our sister company, Adaptix, was also exhibiting, and a broad range of societies attended the meeting.
The enthusiasm for the upcoming commercialisation of our compact MSK extremity 3T MRI system was tangible and very encouraging as we prepare to introduce our product to the MSK community.
We have many exciting activities planned for the coming year. Please visit our events page if you’re interested to learn where we will be exhibiting next.
