SSR 2024: Exploring Innovation and Partnerships
Length: 4-minute read.
Quick summary: The Magnetica team attended SSR 2024 conference in Puerto Rico in early March. There, we had opportunities to foster collaborations, receive expert feedback, and gain further insight into the reception of Magnetica’s technology in the musculoskeletal radiology community. This article invites you to relive our experience at SSR 2024.
Society of Skeletal Radiology 47th Annual Meeting, Puerto Rico.
In early March 2024, the picturesque setting of Caribe Hilton San Juan, Puerto Rico, served as a vibrant backdrop for the Society of Skeletal Radiology (SSR) 47th Annual Meeting. Team Magnetica exhibited and attended the SSR for the second year running, and the level of engagement from delegates cemented it as a pivotal event for our company.
SSR is an organisation whose members are board-certified in radiology and highly engaged in the industry across the US and Canada. Their professional practice must primarily focus on musculoskeletal radiology, making this an important audience for Magnetica to connect with and showcase our products.
The SSR 2024 program revolved around the conference and AGM, which took place from March 2nd to 6th and the exhibition from the 3rd to the 5th. Our team at Magnetica was among almost 600 attendees, a mix of in-person and virtual participants eager to delve into the latest advancements in musculoskeletal radiology. We were privileged to showcase our company alongside other industry players such as Canon Medical, BD, Samsung Healthcare, AIRS Medical, Philips Healthcare, IZI Medical, and Gleamer.
Magnetica Embraced by the MSK Community
Our booth, strategically located adjacent to the San Cristobal Ballroom, became a focal point for many attendees. Throughout the event, we connected with a large portion of the in-person delegation, conversing with many people we hadn’t met before and familiar faces alike.
Again, the enthusiasm for the MSK MRI system we are developing was very positive. This favourable response and sense of eager anticipation from those in our network reinforce our commitment to securing FDA 510(k) approval and delivering high-quality imaging solutions.
SSR 2024 Provides Valuable Opportunities and Insights into the MSK Industry
The conference agenda was packed with opportunities for learning and networking. Breaks and the lunch period provided prime times for people to visit the Magnetica booth, resulting in valuable discussions and opportunities to learn about our prototype product.
Our team had several one-on-one discussions with key industry opinion leaders, fortifying our knowledge of the community and understanding of its pain points. We even managed to squeeze some time into our schedule to attend the industry breakfast sponsored by Canon, plus other deep-dive presentations by notable presenters such as Dr Jan Fritz (NYU Langone Health Associate Professor and MSK Division Chief). Presentations like these provide invaluable insights into research, clinical trials, and system design to help us refine our prototype product’s feature set to meet the nuanced needs of the radiology community.
Televere Systems Complete the Magnetica Team at SSR 2024
SSR 2024 was a testament to the vibrant community of MSK radiologists dedicated to incorporating new technology into their practice. Joining us on our booth was Jeff Scharff, Senior vice president of imaging at Televere Systems. Televere was recently appointed our US distributor and their presence on our booth at SSR 2024 showcased our partnership, with their expertise complementing our own advancements.
As we reflect on the success of SSR 2024, we look forward to an even bigger and better SSR 2025, in Santa Fe, New Mexico, with anticipation. This event has solidified its status as a must-attend for organisations like ours, who are at the forefront of merging technological advancements with medical practice.
Moving forward, the insights garnered from this event will fuel our efforts to bring our long-awaited 3T MSK extremity MRI system to market.
